9 Marketing Ideas for Personal Trainers

personal trainer

Stand out from the crowd as a personal trainer

As a personal trainer it can be a challenge to stand out in a competitive market. With so many options available to clients, it’s essential to have a solid marketing strategy in place to attract new clients and grow your business.

In this blog post, we will explore various marketing ideas for personal trainers to help them differentiate themselves and attract new clients. From building a strong brand to leveraging social media, email marketing, and networking, we’ll cover a range of strategies that personal trainers can use to stand out in the crowded personal training market.

1. Develop a strong brand

A personal trainer’s brand should communicate their unique selling points, such as their expertise, approach, or niche. This could include creating a logo, website, and social media presence that reflects their brand. A strong brand will help to differentiate you from other personal trainers, making it easier for potential clients to remember you and understand what you offer.

This will not only help you attract new clients but also retain existing ones. By creating a consistent image across all your marketing materials, you’ll be able to build trust with your clients and establish yourself as a reputable trainer.

2. Leverage social media

Leveraging social media platforms like Instagram, Youtube, and Tiktok can be a powerful marketing tool. These platforms allow you to share expertise, connect with potential clients, and build a following. You can create posts that show your knowledge and skills, share before and after pictures of your clients, and use the platforms to offer tips and advice to your followers.

Additionally, by using relevant hashtags and engaging with other personal trainers and fitness enthusiasts, you can expand your reach and attract new clients. Using social media to build a community of dedicated followers can be a great way to stand out in a competitive market.

3. Utilise email marketing

Email marketing is an effective way for personal trainers to stay in touch with potential and existing clients. Personal trainers can use email campaigns to promote new services, share success stories, and offer special deals. By sending regular newsletters and promotional emails, you can keep your brand top of mind and remind potential clients of the value they can provide.

Personal trainers can also use email marketing to segment their audience and tailor their messaging to different groups, such as current clients or prospects. Additionally, you can use email marketing to build trust and engagement with your clients by sending them personalised workout plans, nutrition tips, and other relevant information. By using email marketing effectively, you can build lasting relationships with your clients and keep your business growing.

4. Network with other professionals

Networking with other professionals in the fitness industry such as gym owners, nutritionists, and other trainers, can be a great way to expand your reach and gain new clients. By building relationships with other professionals in the industry, you can gain access to new leads, learn about upcoming opportunities and events, and get referrals from other professionals.

Personal trainers can also join professional organisations and attend industry events and conferences to network with other professionals. Additionally, you can collaborate with other professionals on projects, such as co-hosting a fitness event or workshop, which can help to expand your reach and attract new clients. If you feel uncomfortable networking in person, you can use Linkedin or other online resources to build your network.

5. Offer free consultations

Offering free consultations is a great way for personal trainers to help potential clients learn more about their services and build trust. You can offer in-person or video consultations to potential clients, where you can discuss your clients’ goals, assess their fitness levels, and provide them with an idea of how you can help them achieve their goals.

By offering free consultations, you can show potential clients the value you can provide, and it can also help convert leads into paying clients. Additionally, free consultations can be used as an opportunity to upsell your services, such as package deals or special promotions, which can help grow your business.

6. Host fitness events

Hosting fitness events such as boot camps or workout classes can be an effective way to attract new clients and build your brand. These events can be held at a local park, gym, or other outdoor location, and can be a fun and engaging way for potential clients to experience your expertise and approach to training.

Additionally, personal trainers can also use these events as an opportunity to raise money for a charity or cause, which can help them build their brand and establish themselves as a responsible member of the community.

7. Offer package deals

Package deals can include a series of training sessions or a comprehensive package that includes both nutrition and fitness coaching. This approach can help personal trainers attract clients who are looking for a more holistic approach to achieving their fitness goals. By offering package deals, you can demonstrate your expertise and commitment to helping clients achieve long-term success.

Additionally, package deals can provide an incentive for clients to commit to a longer-term training program, resulting in a more stable revenue stream for the personal trainer. Overall, offering package deals is a great way for personal trainers to stand out in a competitive market and attract clients looking for a more comprehensive approach to fitness.

8. Leverage client testimonials

One of the most effective marketing strategies for personal trainers is to leverage client testimonials. These testimonials can be used to showcase the successes and positive experiences of previous clients, which can help attract new clients and build trust.

Personal trainers can ask their clients to provide written testimonials, or even record video testimonials, which can then be shared on their website, social media channels and marketing materials. By using client testimonials, personal trainers can demonstrate their expertise, professionalism and results-driven approach, which can be invaluable in a competitive market.

9. Join our free Essentials Membership

Our membership includes tons of tools you can use to help grow your personal training business. These include training programmes, nutrition resources, further education on topics such as plant based eating, programming for different populations and loads more. But more relevant to this article, it includes loads of free marketing resources to help you pick up more clients. Courses such as “Lead generation without social media” provides over 20 unique lead generation ideas you can put into practise immediately. Sign up free now.


In conclusion, personal training is a competitive field and it’s essential for personal trainers to stand out from the crowd in order to attract new clients and grow their business.

By developing a strong brand, leveraging social media, utilising email marketing, networking with other professionals, offering free consultations, hosting fitness events, offering package deals, and leveraging client testimonials, personal trainers can effectively market themselves and stand out in the UK market.

By implementing these strategies, personal trainers can build a successful business and achieve their goals. It’s important to remember that marketing is an ongoing process and personal trainers should continually assess and adapt their strategies to stay ahead of the competition.

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